About Dimitris

UX/Product Designer

As a Lead UX Designer, my role is to provide product teams with valuable evidence and design solutions, to inform product, service and business decisions. 

By working closely with Product Managers, User Researchers (UXR), and Tech leads, I’m able to help the teams I work with make evidence-based decisions that are aligned with Business KPI’s and OKR’s while keeping the balance and advocating for the customer/user. 

My day-to-day involves systems-level thinking, mapping customer and user journeys, creating service blueprints, and user flows, analyzing and optimizing the tasks users must make in order to reach their goals, creating design concepts, prototyping in various levels of fidelity, and testing with users and iterating. 

My main responsibilities are unearthing requirements from business stakeholders, testing assumptions and finding customer/user pain points, desires and opportunities. Then creating design concepts that are aligned to business goals, strategy, and customer/user needs. By working closely with PMs and Tech Leads/Devs, I’m able to adjust designs in order to create optimal solutions that meet the needs of the customer/user (desirable), the business (viable), and can be implemented with the current tech stack of the company and the given resources (feasible).

Also I mentor younger UXers, and helping them to do their best work, by providing assistance when needed (both methodological and practical) and assigning challenging but doable tasks.

Work Experience


June 2022 - Present

Co-Founder & UX/Product Designer

- Offering design services to SMEs and startups
- Advising startups on all matters UX

UX Greece

Novermber 2021 - Present

Co-Founder & Co-Host

UX Greece is a quarterly online event that aims to connect UX pioneers with the local communities in Greece and EMEA regions. It is a free for all event by design, as we wanted to help others learn, network, and do our part to help increase the UX maturity in the market

Notable guests: Jaime Levy, Louis Rosenfeld, Kara Pernice, Brian T. O’Neill, David Bland, Indi Young, Peter Merholz, Angelos Arnis


July 2022 - May 2023

Lead UX/Product Designer

- Worked in collaboration with the management of the company to define and adapt the product and company vision and strategy
- Mapped the current (and future) systems of the company in order to clarify and align stakeholders on their purpose, state, effort to change/update, and their contributions to the company goals. Also, defined UX success criteria, and worked with senior management to define the business success criteria
- Created the end-to-end, as-is customer journey maps & prepared the future states
- Started the Derecho design system from scratch. Used to redesign the mobile apps (android and iOS) as well as the web apps of the company.
- Worked with the devs of the team to help implement and use it as intended
- Redesigned the onboarding process of new devices (IoT web3-ready weather stations)
- Created a system to map and handle API and app errors and communicate them to users, support team, and devs
- Created an AR (augmented reality) web tool to help educate users on the proper installation of their weather stations. This helps solve one of the biggest problems a weather network can have, bad data
- Worked with the weather research, UX research, data science, and community teams to redesign the apps and create mobile app widgets for Android and iOS
- Designed the UX strategy, flows and UI for an IoT stack with a small LCD display linked to the weather stations
- Mentored members of the team about UX


September 2021 - July 2022

Head of UX

- Defining and consolidating the UX processes across the org.
- Introducing and integrating UX research as an integral part of the way the org operates
- Working closely with CEO and Product to define strategy, drive alignment, and transform the org towards customer-centricity
- Setting up the UX research modus operandi and defining the structure of the company's research repository (structure and document everything from research questions and plan, down to nuggets of insights)
- Growing the team, both in numbers and in capabilities. Started as a team of 5
- Setting goals for the UX team and individual members working embedded in product teams.
- Implementing a standardized UX measurement scheme across all product modules to study the perceived usefulness over time
- Hands on work leading one of three product clusters of the company

June 2021 - September 2021

Lead UX/Product Designer

- Architecting one of the most advanced transfer planning platforms SaaS for B2B in the travel industry. An end-to-end solution that simplifies and streamlines the process of creating and managing transfer services across multiple locations around the globe
- Worked with internal and external stakeholders to define and frame the problem
- Tested hypotheses with actual users in multiple locations and different continents around the world
- Responsible for hiring and mentoring a small team in the company offices in Athens

September 2019 - June 2021

Senior UX/Product Designer

- Working on the digital transformation of one of the biggest bed-banks in the Middle East and Europe
- Mapping the current company ecosystem, departments, processes, and their relationships
- Responsible for conducting research with stakeholders, users, and redesigning the Back-Office system
- Early concept, interactive testing with stakeholders and users to test assumptions and figure out better solutions before we commit to coding
- Helped to establish a design language and improve the designer/developer relations


February 2019 - April2022

Co-Founder & UX/Product Designer

Seque is an iOS app that helps people to plan, focus, and optimize their time so that they can get more done in less time.I worked on the end-to-end experience. Started with discovery interviews with 22 people from our target audience to test our hypothesis for the need of such a product. Did the initial designs, tested them with users for usability, findability, and understandability. Designed  and coded the website of the app. Last but not least, defined the metrics we cate  for and set up the analytics to keep an eye on these.

Niavis Design

December 2009 - September 2019

Founder & UX/Product Designer

Worked with startups and SMEs to position, define, and develop their Brand. Helped to align the UX of their product/services to their Brand so that it forms a consistent whole. Designed corporate websites, mobile and web apps

One-Click Licence

September 2016 - December 2018

UX/Product Designer

Worked as part of an international, highly-skilled, cross-functional team and designed three mobile apps, consumer-facing websites for two of the company's products, and a developer documentation website for the tech that was built. Worked closely with developers across product iterations. Designed and prototyped websites using HTML/CSS.

Awards & Accomplishments

Indigo Design Award


Silver Award - Mobile Apps

Seque iOS

Apple App Store

Promoted & Featured

Promoted on Twitter Account


Promoted on Facebook Page


Featured on the AppStore "Apps We Love" Section

Seque iOS - Featured on 86 countries world wide

Young Balkan Designers


Education & Certifications

Nielsen Norman Group (NN/g)

October 2020

UX Master Certification

- UX research specialisation
- Interaction design specialisation
- UX management specialisation

Credential ID 1020584

University of the Aegean

September 2005 - September 2013

Product and Systems Design Engineering

Integrated master of engineering (Beng + Meng)

- Major in product design
- Minor in service design

Projects & Case Studies

Selected Work Samples