Case Study
iOS, Android | B2C IoT | 2022-2023
Principal Product Designer who builds AI-native products end-to-end — from discovery and strategy through to production code.
15+ years in enterprise B2B, specializing in turning complex business problems into shipped software. I use AI-powered development to validate and deliver faster than traditional design cycles: prototyping full-stack applications, building AI chatbots with RAG, creating APIs and MCP servers, and pushing code to production with AI agents.
Systems thinker with an engineering foundation who partners with product leadership and C-suite to co-own roadmaps, drives discovery that connects user pain to revenue, and aligns cross-functional teams around cohesive experiences.
NN/g UX Master Certified.
Leading UX strategy and product development for the Origin Platform — Dialectica's integrated customer portal for self-serve research and market intelligence, serving PE funds and professional services firms.
- Collaborating with Director of UX and CPO to drive UX strategy on key business initiatives aligned with product strategy and company goals
- Working across 3 dev teams on revenue-generating 0→1 initiatives; co-owning the product roadmap with product leadership and C-suite- Driving user research; mapping internal processes and creating service blueprints across business units
- Mapping system entities and relationships to create the data model for the redesigned content platform
- Prototyped full application end-to-end (data model, schema, front-end, back-end) with integrations to Gmail, Slack, and internal APIs
- Built AI chatbot with RAG across documents and databases; created API + MCP server enabling AI assistants to read/write to the platform. Pushed production code using AI-powered development agents, compressing build cycles and validating design decisions through working software
- Led UX initiatives for tech startups and SMEs, focusing on creating long-term strategic impacts and user-centered designs
- Pioneered advanced interaction designs and developed North Star concepts to guide product vision
Defined product vision, UX strategy, and hands-on design for a web3-enabled IoT weather network connecting physical stations to a decentralized data marketplace.
- Collaborated with management to define and adapt product and company vision and strategy; mapped systems to align stakeholders
- Redesigned device onboarding for WiFi and Helium stations — 239% improvement in installations, 89% reduction in support calls
- Built the “Derecho” design system from scratch; redesigned mobile apps (Android, iOS) and web apps
- Created AR web tool for station installation; designed IoT stack with LCD display; created error-handling system across users, support, and devs
Quarterly event connecting UX pioneers with communities in Greece and EMEA. For the last 2 years, co-organizing the first and only UX conference in Greece.
Notable guests: Jaime Levy, Louis Rosenfeld, Kara Pernice, Brian T. O’Neill, David Bland, Indi Young, Peter Merholz, Angelos Arnis, Jakob Nielsen, Jesse James Garrett, Jeff Sauro
- Defined and consolidated UX processes org-wide; introduced UX research as integral to operations
- Worked closely with CEO and Product to define strategy, drive alignment, and transform org towards customer-centricity
- Set up research repository; implemented standardized UX measurement across all product modules
- Grew team from 5 in numbers and capabilities; hands-on leading one of three product clusters
- Architected advanced transfer planning SaaS platform for B2B travel — end-to-end solution across multiple global locations
- Tested hypotheses with users across multiple continents; hired and mentored a team in Athens
- Digital transformation of one of the biggest bed-banks in Middle East and Europe; mapped ecosystem, departments, and processes
- Redesigned Back-Office system through stakeholder/user research and early concept testing before committing to code
Co-founded iOS productivity app; end-to-end ownership from discovery (22 user interviews) through design, testing, and launch. Featured on Apple's "Apps We Love" across 86 countries; Indigo Design Award — Silver, Mobile Apps (2021)
Worked with startups and SMEs on brand positioning, product/service UX, corporate websites, and mobile/web apps
Designed three mobile apps, consumer websites, and developer documentation as part of an international cross-functional team
" I had the pleasure of working with Dimitris when he served as the Head of UX at Anixe. During our time working together, I found him to be an intelligent and autonomous professional who was able to foster a productive and enjoyable working environment.
Dimitris was a valuable asset to our team, demonstrating an ability to take ownership of his work and consistently deliver high-quality results. His exceptional skills and collaborative mindset made him a natural leader, and he was able to inspire and motivate our team to achieve great things.
Any team would undoubtedly benefit from his inspiring energy and exceptional abilities. "
" II had the privilege of working with Dimitris at ANIXE, where he excelled as a Head of UX. A brilliant, driven individual, he inspired and led the team with his deep knowledge and expertise. Dimitris consistently delivered exceptional results with his meticulous attention to detail and ability to translate really complex concepts into intuitive designs/solutions. His inclusive leadership style created a collaborative work environment. I highly recommend him as a valuable asset for any organization in need of a talented and visionary UX professional. "
" I've had the pleasure to work with Dimitris during his time at OCL, where he was responsible for parts of the UX & Product design work. Dimitris has a thoughtful approach to UX which has helped the team a lot, encouraging them to think about the user first and how (s)he interacts with the app/software. Dimitris brings a holistic approach to his work, considering not only the aspects he's directly responsible for - infusing his design work with the values and vision of the company, but also its effect on how users perceive the brand/the company, the work we do as a team. Dimitris understands that for a small team, speed is of the essence, and will iterate quickly on work, keen to get feedback (as well as giving it) and will work relentlessly to get the job done. His work is of a high standard, and I can thoroughly recommend him to anyone looking for hire him for UX and Product design work!"
- UX research specialisation
- Interaction design specialisation
- UX management specialisation
Credential ID 1020584
Integrated master of engineering (Beng + Meng)
- Major in product design
- Minor in service design
iOS, Android | B2C IoT | 2022-2023
Back-Office Web App | B2B SaaS | 2022
Back-Office Web App | Internal | 2020
Web App | B2B2C SaaS | 2021
iOS | B2C SaaS | 2018 - 2019